In a groundbreaking move, the Sydney Roosters have partnered with BYD, a leading Chinese electric vehicle manufacturer, marking a significant shift towards sustainability in sports. This five-year deal, estimated at $10 million, is one of the most substantial in rugby league history.
BYD’s logo will now feature prominently on the front of the Roosters’ NRL and NRLW jerseys, replacing Steggles, who held the position for 15 years. This collaboration aligns with both organizations’ commitment to innovation and excellence. Roosters’ chairman, Nick Politis, expressed enthusiasm about the partnership, stating, “We are excited to embark on this journey with BYD as our new Major Partner. ‘A New Energy’ captures the Roosters’ dynamic spirit and aligns with BYD’s vision for a sustainable future.”
Wing You, General Manager of BYD Australia & New Zealand, echoed this sentiment, highlighting the shared values and vision between the two brands. He noted, “This sponsorship is more than just a logo on a jersey; it’s a true alignment of shared values, vision, and a commitment to creating a better future.”
This partnership not only enhances the Roosters’ brand but also underscores the growing influence of sustainable practices in sports. As BYD continues to lead in the electric vehicle market, their collaboration with the Sydney Roosters sets a precedent for future alliances between sports organizations and eco-conscious companies.
For fans and stakeholders, this alliance promises exciting developments both on and off the field, heralding a new era where sports and sustainability go hand in hand.
